“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” — Aristotle
Focus your team on patient experience.
Confidently handle patient objections.
Learn to have difficult discussions regarding money.
Talk treatment like a professional.
Ethically coach patients into making healthy choices and accepting more treatment.
Discover the Secrets To Building A To World-Class Dental Clinic

Inside Principles, you’ll get access to an extensive library of battle-tested and easy-to-implement strategies your staff can use to provide an exceptional experience to your patients, close more treatment plans, and quickly transform your dental practice into a world-class, profit-generating machine while reducing the costs of training expenses and costly operational mistakes.

meet the expert
Dr. Chandler Townsend, DDS
Dr. Townsend is the lead dentist in a small group based out of Utah. He was instrumental in building the group from two start-up practices to its current size of ten locations. On a daily basis, he helps dentists ranging from recent graduates to 20+ years of experience to increase their treatment plan closure rate, have more confidence in handling objections, and overcome the fears of presenting large cases.
“I was blessed with many great mentors early on in my life and career. One of the hardest parts of leadership is spreading that knowledge to your staff and associates. Principles was designed originally as a way to mentor and pass on the knowledge I have received to every member that joined my team in a predictable, measurable, and scalable fashion.
I love dentistry! I feel for those of our profession that have a very gloomy view of its futures. I believe that dentists can be successful no matter what state they work in and no matter what their working arrangement consists of: whether owner, employer, or associate. I want to share these same timeless lessons with anyone looking to make the most out of dentistry.
Let me share with you what I have learned through evaluating literally thousands of treatment plans. Allow me to teach your team simple and effective techniques that have been proven in all industries to increase patient experience and achieve higher closure rates. I believe you can achieve a higher level of success through this program.”

YOU’RE ONLY AS GOOD AS THE TREATMENT PLANS YOU CLOSE
It’s difficult to showcase your expertise as a dentist if you can’t close treatment plans. No $80K scanner, state-of-the-art machinery, or cutting-edge material will matter if you and your team don’t have the time-tested communication and persuasion skills needed to close your patients.
REMEMBER the single greatest expense in your practice is the revenue you lose simply because the patient walked out the door without a next appointment. I want to help you improve the feeling of comfort in your office, lift the quality of communication, and get more treatment plans closed.
Now you have the opportunity to engage your entire team in this learning experience.
Great dental offices are built one happy patient at a time. Principles will help you achieve a great practice FASTER in only 5 minutes a day!

What’s Inside The Achieving Dental Success FASTER Course:
How To Create A Comfortable Environment
Learn exactly what you can do to create a comfortable environment for your patients so they are at ease and open to accept recommendations and professional guidance, so you can provide the best dental care with little to no objections.
Dental Clinic Phone Etiquette Mastery
Discover the most common mistakes made by dental clinic staff while on the phone with patients. These mistakes can cost you hundreds of thousands of dollars in profit, and these guides will show you simple skills your staff can implement today.
Advanced Non-Verbal Communication Skills
It’s all about presence! Gain the skills required to immediately portray confidence, enthusiasm and expertise in the eyes of your patients before you even say a word.
Become a Trusted Advisor to your Patients
Equip your team with proven techniques to quickly portray an attitude of caring and understanding. Avoid common pitfalls that leave patients feeling underwhelmed and misunderstood. Become an expert in responding to common objections from patients and stop letting those treatment plans slip away.
How To Talk Money
Learn proven techniques on how to present treatment costs without the fear of overwhelming patients with the price. Learn to build value for the knowledge and skill you and your team provide, and make your patients eager to pay for your expert services.
Enjoy The Most Comprehensive Course On Asking Questions
Experts always preach to “Be interested, Not Interesting.” without teaching you how to actually do that. Learn why questions are the most under utilized skill you could benefit from today. Learn from actual patient experiences where questions helped close large cases. Study hundreds of actual questions that your team can begin to use today to help patients accept treatment without feeling pressured.
More Videos Added Monthly
Sign up today and get complete access to our ever-growing library of video training content, with new materials added every month at no additional cost, to constantly upgrade your staff’s knowledge and boost your clinic’s chances of attaining remarkable success faster!
Achieve Dental Success FASTER
Daily Fundamentals for Dental Teams
GET 24/7 ACCESS TO THIS EXCLUSIVE TRAINING WHERE YOU’LL GET:
How to Create a Magnetic and Comfortable Environment [Value $4,997]
Provide more than a visit to the dental office. Provide an experience!Phone Etiquette Mastery [Value $2,997]
Be different than the competition before the patient even arrives.Interacting with Presence [Value $5,997]
Create value before you even speak.Communicate like a Professional [Value $3,997]
Every word counts! Learn how to speak to put patients at ease and build rapport.Questions are the Key [Value $1,997]
Enjoy the best content library on the art of asking questions to guide your patients to the best treatment. Examples of hundreds of questions that you can ask to learn about your patients and motivate them towards healthy decisions.Presenting Treatment [Value $5,997]
Discuss treatment options and price without overwhelming your patients.
Total Value:
$25,982
BUT FOR A LIMITED TIME, YOU WON’T HAVE TO PAY ANYWHERE CLOSE TO THAT…

100+ videos with more added monthly! Certificates of Completion. Reports sent directly to you to monitor the progress of your staff
Principles is more than just a few training videos. It is an AUTOMATED, TRACKABLE method for training your team daily
Save Time. Save Money. Elevate the Your Staff. Close More Treatment.
Enjoy Dentistry!
$25,982
Achieve Dental Success FASTER
Starting from
$495
No Set-Up Fee
Includes a walkthrough of the site and help in getting your staff accounts setup.
Select Your Option
- 1-10 Users: $495/Montly
- 1-10 Users: $5,346/Annually
- 1-10 Users: $20,000/Lifetime (OTF)
- Dental Students (1 User): $950/Annually
- Additional Users: Contact Us For a Custom Plan
Less Than $2 Per Staff Per Day
Each receptionist had the skills to get one more potential patient to schedule an exam.
Each treatment coordinator was able to help a patient accept a crown instead of a MODBL filling.
Each hygienist was able to convert one more quadrant of scaling and root planning.
Your staff felt comfortable talking money and objections on cases ranging in the $5k-$75k.
Your office received one more referral from a happy patient.
The results you’ll get will yield LASTING results that will pay for this course multiple times over.
And that’s not including the benefits of working with a better-trained staff, time saved from automating your training, and the satisfaction of doing dentistry the right way!

Who is this for?
✅ New dentists who understand that dental school failed to equip them with basic skills related to discussing and closing treatment plans
✅ Experienced dentists unhappy with their current success and looking to make effective and quick improvements with their entire team
✅ Dentists looking to for a streamlined, trackable method for standardizing the training of their team and assess individual improvement and growth
✅ Dental offices in a “slump” that are needing improved patient communication and service standards
✅ Dentists looking to inspire their staff DAILY with 5 minutes videos on customer service and communication

Who is this NOT for?
❌ Dentists who are content with their current profit, and are okay with mediocrity
❌ Dentists who are not willing to put any effort into improving their clinics – and their profit
❌ Dental practice owners that are not concerned with customer satisfaction and staff retention
❌ Dental clinics who are content with just getting by, without being competitive and/or very profitable
❌ Dentists who think they can achieve success without putting any work, and without making changes to their processes and training materials
START
Investing in the DAILY training of your team for just 5-7 minutes, for just a few dollars a day, and get consistent, sustainable results
STOP
Spending thousands of dollars on seminars teaching techniques your staff will forget within the month…
STOP
Paying practice consultants that overwhelm your team with a laundry list of changes that never gets successfully implemented
HOW IT WORKS:
Choose Your Plan
Choose the right plan for you and get unlimited access to the entire Principles Content Library.
Create Staff Accounts
Assign each employee their own account to give them freedom on exploring the course content.
Create Training Schedule
Follow our proven curriculum or create a custom training schedule to suit your office’s current needs.
Conduct Daily Training
Provide Certification
Feel confident that existing staff members and new hires alike have a standardized training that is completely automated through certification.
Monitor Your Team’s Progress
Succeed Faster
Ask Yourself These Questions…
- What would your practice look like 1 month from now if your team committed to 5-7 minutes of daily training on customer service, communication skills, and sales? How about 1 year from now? 5 Years?
- How much extra time will you have when your staff training is automated and a concise progress report is delivered to your email?
- How will your bottom line increase if each member of your team became an expert in handling objections, talking costs, and presenting treatment?

What People are saying



Achieve The Success Your Dental Clinic Deserves While Keeping Your Customers And Your Staff Happy
Join the Achieve Dental Success FASTER course today to get a comprehensive training for yourself and your staff to build a rock-solid foundation and optimize your training to achieve higher treatment closing rates, better customer satisfaction, increase in profits, and sustainable success in all aspects of your dental practice.
This course will help you save time and money in training your staff, and allow you to achieve growth faster and easier without the costly trial-and-error most dental practices go through. Join today and start your journey toward dental success.
